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02 — Online store

E-commerce website design in Toulouse

An online store that makes people want to buy: polished product pages, a smooth checkout, secure payment and a back office you'll master in an afternoon.

Packing an online store order
Why it matters

A store has to sell, not just exist.

0 %

Swiloweb commission on your sales

10

product pages included

3

weeks max, revisions included

Online, hesitation is expensive. A slow load, a vague product page, shipping costs revealed at the last minute: that's all it takes for a cart to be abandoned. A high-performing store is a series of small, well-thought-out decisions, from the homepage to the confirmation email.

We build custom e-commerce sites — usually on WordPress and WooCommerce, or with bespoke development when needed — for retailers, makers, artisans and brands in the Toulouse area and beyond. Catalog, variants, shipping, discount codes, gift cards: everything is set up around your business model, not the other way around.

And because a store without visitors doesn't sell, product page SEO, loading speed and sales tracking (Google Analytics 4) are built in from day one. You know where your customers come from and what makes them buy.

What you get

Concrete, complete, no surprises.

Every service is itemized in the quote. You know exactly what you get, and what you pay for.

01

Catalog & product pages

Categories, variants (size, color…), photo galleries, optimized descriptions: product pages that reassure and make people want to buy.

02

Secure payment

Stripe, PayPal or SumUp, on their own or combined. Card, Apple Pay, Google Pay: full setup is included.

03

Optimized checkout

Clear cart, guest checkout, shipping costs shown early, steps cut to the bare minimum to reduce abandonment.

04

Shipping & pickup

Colissimo, Mondial Relay, local delivery, click & collect: shipping rules tailored to your products and areas.

05

Customer accounts & emails

Order tracking, history, invoices, and transactional emails in your brand colors.

06

Sales, stock & analytics

A simple dashboard to track orders, stock and revenue, with GA4 e-commerce tracking.

Also included

Discount codesGift cardsGuest checkoutTax management (VAT)Legal pages (terms, legal notice)Client reviewsProduct SEOBack-office training
Who is it for?

Built for your reality.

Every business has its own challenges. We adapt the strategy, design and features to yours.

Neighborhood stores

Sell online alongside your store, with in-store pickup or local delivery.

Makers & artisans

Showcase one-of-a-kind pieces or small batches with a strong brand universe.

Brands & distributors

A structured catalog, variants and reliable stock management.

Service providers

Gift cards, bookings, subscriptions, workshops: we adapt the store to your business model.

Process

How we work together.

Clear steps, sign-off at every stage and a single point of contact from start to finish.

  1. 01Days 1-2

    Catalog scoping

    Product structure, variants, shipping, payment methods and business rules.

  2. 02Week 1

    Shopping experience

    Mockups of the homepage, listings, product pages, cart and checkout, approved together.

  3. 03Week 2

    Build & configuration

    Development, payments, emails, taxes, legal pages and catalog import.

  4. 04Week 3

    Testing & launch

    Your feedback built in, end-to-end test orders, mobile checks, go-live and back-office training.

  5. 05Ongoing

    Growth

    Sales analysis, product SEO, checkout optimization and new features.

Swiloweb web agency office in Toulouse
M

Michel, founder of Swiloweb

Web developer & designer since 2014

Why Swiloweb

Big-agency standards, with a personal touch.

No commission

Unlike subscription platforms, you don't pay Swiloweb any percentage of your sales. Only your payment provider's fees apply.

You own it

Your store, your customer data and your catalog belong to you. No vendor lock-in.

Mobile-first

Most purchases are decided on a smartphone: every step is designed thumb-first.

Long-term support

A store grows with your sales. We stay by your side to help it grow.

Indicative pricing

Clear prices, stated upfront.

Estimate my budget
Recommended

Online store

A premium shopping experience with secure payment included.

Starting at

4 600 €excl. VAT

  • Everything in the brochure website
  • 10 product pages
  • Stripe / PayPal / SumUp
  • Customer accounts & orders
  • 3 months of maintenance included

Extra products

Per batch of 10 products added to your catalog.

Add-on

+50 €excl. VAT

  • Product page creation
  • Variants & photos
  • Basic SEO optimization

Useful add-ons

Newsletter, live chat, Google reviews, multilingual: build what you need.

 

From €150excl. VAT

  • Brevo / Mailchimp newsletter
  • Live chat
  • Extra language
  • SEO copywriting
Client reviews

They say it better than we do.

5,0

Average rating on Google
Verified reviews

"A top-notch collaboration from start to finish: attentive, full of ideas and impressively responsive. Deadlines were perfectly met and the design truly reflects who we are. The result exceeds our expectations."
EExpress PalettesGoogle review
"A huge thank you to Michel for his support. He took the time to explain every step. His work is remarkable, his availability exemplary, and he still supports us today."
AAnthony Zapater ThiedeyGoogle review
"An exceptional experience. Michel captured the idea and style of our project from the very first conversation, and did his own research to offer us a perfectly suited website."
CCasana Studio PilatesGoogle review
"Michel rebuilt both of my websites in record time while keeping my existing SEO rankings. I'm delighted to work with him, both for his technical skills and his project follow-up."
CChristelle LacourGoogle review
"Thanks to her expertise, attentiveness and patience, I have a website that's 10,000% me and goes far beyond my expectations."
RRevelate CoachingGoogle review
"A complete redesign of my website: it's a success, the site is beautiful. Michel is very available and responsive. Highly recommended!"
FFlorenceGoogle review
"Swiloweb has been building and looking after my website since 2021: updates, advice, ongoing follow-up, SEO. Very, very satisfied."
EEmmanuel BrunatoGoogle review
"Michel brought my website fully up to date and has been improving it for 4 years. He masters the tools perfectly, he's responsive and always gives good advice."
AAlbena GauthierGoogle review
"Professionalism, responsiveness, great advice on the site's layout and atmosphere. I've been working with this agency for several years, nothing but praise."
MMikael NerondeGoogle review
"Reliable, efficient and very responsive. Highly recommended."
SSabatte Jean-FrançoisGoogle review
FAQ

Online store: your questions.

Another question?

Write to us — we'll reply within 24 business hours, jargon-free.

An online store starts at €4,600 excl. VAT with 10 product pages, secure payment, customer accounts and three months of maintenance. Each additional batch of 10 products costs €50 excl. VAT. The final price depends on the number of products, features and integrations you need.

Stripe, PayPal and SumUp, on their own or combined. Your customers can pay by card, Apple Pay or Google Pay depending on the provider. Full setup is included and funds go straight to your account.

No, never. You pay for building the store, then optionally for maintenance. Only your payment provider's transaction fees apply (Stripe, PayPal…).

Yes. Gift cards, subscriptions, time-slot bookings, workshops or downloadable products: we adapt the store to your business model.

Yes. Adding a product, changing a price, tracking an order or updating stock takes just a few clicks from the back office. Training is included at delivery.

We set up your zones and rates: Colissimo, Mondial Relay, carrier, local delivery or in-store pickup (click & collect). Shipping costs are shown early in the journey to avoid unpleasant surprises at checkout.

We include the mandatory pages and mechanisms: terms of sale, legal notice, privacy policy, cookie banner, information on the right of withdrawal. The legal content of your terms of sale remains for you or your legal adviser to approve.

Your online store is delivered in 3 weeks max, revisions and adjustments included. The schedule starts as soon as we receive your product photos and descriptions.

Yes, in most cases. We take over the catalog from an export, rebuild the product pages and set up redirects to preserve your rankings.

Free quote

Let's talk about your project.

Describe what you need in two minutes. We'll get back to you within 24 hours with initial ideas and a clear estimate.

  • Reply within 24 business hours
  • Free first conversation, in Toulouse or by video call
  • Detailed quote, no commitment
"Michel captured the idea and style of our project from the very first conversation."
Casana Studio Pilates
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