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03 — Brand identity

Logo and brand identity design in Toulouse

A strong brand is one people recognize at first glance. We build your complete visual universe — from the logo to the brand guidelines — so that every touchpoint tells the same story.

Brand identity and logo design — elegant branded cards
Why it matters

Your brand identity speaks before you do.

2 to 3

creative directions presented

100 %

of rights and source files transferred

2 to 4

weeks on average

A prospect forms an opinion of your business in seconds: your logo, your colors, the quality of your business card or website tell them whether you're serious, high-end, approachable or creative. A polished identity justifies your prices and instantly sets you apart from competitors.

A brand identity isn't just a logo. It's a consistent system: a color palette, typefaces, usage rules, icons and a visual tone that carry through everywhere — website, social media, storefront, vehicles, sales documents.

Our method starts with understanding before designing: your story, your values, your customers and your market. Every creative direction is backed by reasoning, then refined with you into a brand you'll be proud of for years.

What you get

Concrete, complete, no surprises.

Every service is itemized in the quote. You know exactly what you get, and what you pay for.

01

Primary logo & variations

Horizontal, vertical, monogram, favicon and single-color versions for every use.

02

Color palette

Primary and secondary colors with their HEX, RGB and CMYK codes — and Pantone if needed.

03

Typefaces

A font pairing for headings and body text, chosen for its personality and legibility on screen and in print.

04

PDF brand guidelines

A clear guide: logo usage rules, clear space, minimum sizes, dos and don'ts.

05

Iconography & patterns

Icons, patterns and graphic elements that enrich your brand universe and make it recognizable.

06

Ready-to-use files

AI, SVG, PDF, PNG and JPG formats for web, social media and print.

Also included

Research & moodboardResponsive logoFavicon & app iconSocial media kitRights transferBranding advice
Who is it for?

Built for your reality.

Every business has its own challenges. We adapt the strategy, design and features to yours.

Starting a business

Get off on the right foot with a professional brand from your very first customer.

Rebranding

Modernize an aging logo without losing the recognition you've built.

Moving upmarket

Reposition your image to reach a more discerning clientele.

Nonprofits & events

A unifying identity for a club, a festival or a collective.

Process

How we work together.

Clear steps, sign-off at every stage and a single point of contact from start to finish.

  1. 01Week 1

    Discovery

    Questionnaire and in-depth conversation: your story, your values, your customers, your competitors and your tastes.

  2. 02Week 2

    Creative directions

    Two to three different directions, shown in context (business card, website, social media) with the reasoning behind each.

  3. 03Weeks 2-3

    Refinement

    We refine the chosen direction: shapes, colors, typefaces, down to the smallest detail.

  4. 04Weeks 3-4

    Variations & guidelines

    Delivery of the source files, variations and ready-to-use brand guidelines.

Swiloweb web agency office in Toulouse
M

Michel, founder of Swiloweb

Web developer & designer since 2014

Why Swiloweb

Big-agency standards, with a personal touch.

A brand built to last

No fads: we aim for a timeless, legible and memorable identity.

Tested in real-life settings

Each concept is shown on real-life materials so you can judge its impact.

Built for the web

Your logo works as well as a 16 px favicon as it does on a storefront sign.

Overall consistency

We can then roll out your identity across your website and print materials.

Indicative pricing

Clear prices, stated upfront.

Estimate my budget

Logo design

A professional logo and its essential variations.

Starting at

350 €excl. VAT

  • Creative directions
  • Logo & variations
  • Web & print formats
  • Source files
  • Rights transfer
Recommended

Full brand identity

The logo and the entire brand universe, with brand guidelines.

 

On quote

  • Logo & variations
  • Palette & typefaces
  • PDF brand guidelines
  • Iconography & patterns
  • Social media kit

Identity + website

Launch your brand and your website in one go, with a perfectly consistent look and feel.

 

On quote

  • Full identity
  • Custom website
  • Basic SEO
  • Optional print materials
Client reviews

They say it better than we do.

5,0

Average rating on Google
Verified reviews

"A top-notch collaboration from start to finish: attentive, full of ideas and impressively responsive. Deadlines were perfectly met and the design truly reflects who we are. The result exceeds our expectations."
EExpress PalettesGoogle review
"A huge thank you to Michel for his support. He took the time to explain every step. His work is remarkable, his availability exemplary, and he still supports us today."
AAnthony Zapater ThiedeyGoogle review
"An exceptional experience. Michel captured the idea and style of our project from the very first conversation, and did his own research to offer us a perfectly suited website."
CCasana Studio PilatesGoogle review
"Michel rebuilt both of my websites in record time while keeping my existing SEO rankings. I'm delighted to work with him, both for his technical skills and his project follow-up."
CChristelle LacourGoogle review
"Thanks to her expertise, attentiveness and patience, I have a website that's 10,000% me and goes far beyond my expectations."
RRevelate CoachingGoogle review
"A complete redesign of my website: it's a success, the site is beautiful. Michel is very available and responsive. Highly recommended!"
FFlorenceGoogle review
"Swiloweb has been building and looking after my website since 2021: updates, advice, ongoing follow-up, SEO. Very, very satisfied."
EEmmanuel BrunatoGoogle review
"Michel brought my website fully up to date and has been improving it for 4 years. He masters the tools perfectly, he's responsive and always gives good advice."
AAlbena GauthierGoogle review
"Professionalism, responsiveness, great advice on the site's layout and atmosphere. I've been working with this agency for several years, nothing but praise."
MMikael NerondeGoogle review
"Reliable, efficient and very responsive. Highly recommended."
SSabatte Jean-FrançoisGoogle review
FAQ

Brand identity: your questions.

Another question?

Write to us — we'll reply within 24 business hours, jargon-free.

Logo design starts at €350 excl. VAT, including its essential variations and source files. A full brand identity (palette, typefaces, brand guidelines, iconography) is quoted based on the scope of the project.

We present two to three different creative directions, each explained and shown in context. You choose the direction that speaks to you, then we refine it together.

Several rounds of adjustments are included on the chosen direction. The goal is simple: a final logo that suits you perfectly, without counting every tweak.

Yes. You receive your logo in vector (AI, SVG, PDF) and bitmap (PNG, JPG) formats, in color, black and white, ready for web, social media and print.

You do. The transfer of usage rights is included in the quote: you can use your logo freely on all your materials.

Allow 2 to 4 weeks depending on the scope of the project and how quickly feedback comes in. A logo on its own can be delivered faster.

Yes. A refresh modernizes your identity while keeping the elements your customers recognize you by.

It's recommended to protect your brand. We'll advise you on the process and recommend checking that the name isn't already registered; the filing itself is at your expense.

Free quote

Let's talk about your project.

Describe what you need in two minutes. We'll get back to you within 24 hours with initial ideas and a clear estimate.

  • Reply within 24 business hours
  • Free first conversation, in Toulouse or by video call
  • Detailed quote, no commitment
"Michel captured the idea and style of our project from the very first conversation."
Casana Studio Pilates
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5,0Verified Google reviews