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05 — SEO & AI search

SEO agency in Toulouse — organic search and AI

Rank on the first page when customers search for your services in Toulouse — and get cited when they ask ChatGPT, Gemini or Perplexity. We work on the technical side, content and authority, with clear, jargon-free reports.

Google search on a laptop
Why it matters

If your customers can't find you, they find your competitors.

Local

Google Maps & Business Profile

GEO

visibility in AI engines

GA4

+ Search Console: transparent tracking

The vast majority of clicks go to Google's top results and to the Google Maps "local pack". Being on page two means being invisible. Organic SEO is the most durable marketing investment: a well-ranked page brings you leads every single day, without paying for every click.

But search is changing. Your customers now ask AI assistants, which synthesize an answer and cite a few sources. That's GEO (Generative Engine Optimization): making your business understandable, trustworthy and quotable by these engines. We work on classic SEO and GEO together, because they rest on the same foundations.

Our approach is hands-on: an honest audit, a prioritized action plan, technical optimizations, genuinely useful content and clear monthly reporting through Google Search Console and Google Analytics 4. You know exactly what was done and what it's bringing in.

What you get

Concrete, complete, no surprises.

Every service is itemized in the quote. You know exactly what you get, and what you pay for.

01

Technical SEO audit

Indexing, speed, Core Web Vitals, structure, tags, internal linking, errors: a complete, prioritized assessment.

02

Keyword strategy

The searches your customers actually type, their volume, their intent and the pages to create or optimize.

03

Local SEO & Google Business

Optimized Google Business Profile, consistent information, review strategy and local pages.

04

Expert content

Service pages, articles and FAQs written to answer your customers' questions and demonstrate your expertise.

05

Structured data & GEO

Schema.org markup, clear content and reliable sources so AI engines understand and cite you.

06

Tracking & reporting

Tracking of rankings, traffic and leads, with an easy-to-read monthly report and recommendations.

Also included

Google Search ConsoleGoogle Analytics 4Core Web VitalsSchema.org markupInternal linking301 redirectsImage optimizationGoogle review strategy
Who is it for?

Built for your reality.

Every business has its own challenges. We adapt the strategy, design and features to yours.

Local shops & tradespeople

Show up on Google Maps when people search for your trade near them.

Independent professionals

Get found for searches on your specialty and your city.

E-commerce stores

Rank your categories and product pages on searches that sell.

Stagnating websites

Understand why traffic isn't taking off and fix it.

Process

How we work together.

Clear steps, sign-off at every stage and a single point of contact from start to finish.

  1. 01Weeks 1-2

    Audit

    Technical, semantic and competitive assessment. You know exactly where you stand.

  2. 02Weeks 2-3

    Strategy

    Target keywords, priority pages, costed action plan and a realistic timeline.

  3. 03Months 1-2

    Optimization

    Technical fixes, tags, internal linking, speed, structured data, Google profile.

  4. 04Month 2 onward

    Content & authority

    Writing expert content and earning quality links and citations.

  5. 05Every month

    Follow-up

    Monthly report, results analysis and continuous adjustments.

Swiloweb web agency office in Toulouse
M

Michel, founder of Swiloweb

Web developer & designer since 2014

Why Swiloweb

Big-agency standards, with a personal touch.

No empty promises

Nobody can honestly guarantee the top spot. We commit to a method, concrete actions and full transparency.

SEO and AI combined

One strategy for Google, Google Maps and AI assistants, instead of three providers.

Technical + editorial

Developer and copywriter on the same team: recommendations get implemented, not just listed.

Local roots

We know the Toulouse business landscape and its local search trends.

Indicative pricing

Clear prices, stated upfront.

Estimate my budget

SEO audit

A complete diagnosis of your website and a prioritized action plan.

 

On quote

  • Technical audit
  • Semantic analysis
  • Competitor analysis
  • Prioritized action plan
Recommended

Advanced SEO (4 pages)

In-depth optimization of your key pages.

Starting at

800 €excl. VAT

  • Semantic audit
  • Optimization of 4 pages
  • Internal linking
  • Structured data

Monthly support

Ongoing support to gain rankings month after month.

 

On quote

  • Regular content
  • Local SEO & reviews
  • Rank tracking
  • Monthly report
Client reviews

They say it better than we do.

5,0

Average rating on Google
Verified reviews

"A top-notch collaboration from start to finish: attentive, full of ideas and impressively responsive. Deadlines were perfectly met and the design truly reflects who we are. The result exceeds our expectations."
EExpress PalettesGoogle review
"A huge thank you to Michel for his support. He took the time to explain every step. His work is remarkable, his availability exemplary, and he still supports us today."
AAnthony Zapater ThiedeyGoogle review
"An exceptional experience. Michel captured the idea and style of our project from the very first conversation, and did his own research to offer us a perfectly suited website."
CCasana Studio PilatesGoogle review
"Michel rebuilt both of my websites in record time while keeping my existing SEO rankings. I'm delighted to work with him, both for his technical skills and his project follow-up."
CChristelle LacourGoogle review
"Thanks to her expertise, attentiveness and patience, I have a website that's 10,000% me and goes far beyond my expectations."
RRevelate CoachingGoogle review
"A complete redesign of my website: it's a success, the site is beautiful. Michel is very available and responsive. Highly recommended!"
FFlorenceGoogle review
"Swiloweb has been building and looking after my website since 2021: updates, advice, ongoing follow-up, SEO. Very, very satisfied."
EEmmanuel BrunatoGoogle review
"Michel brought my website fully up to date and has been improving it for 4 years. He masters the tools perfectly, he's responsive and always gives good advice."
AAlbena GauthierGoogle review
"Professionalism, responsiveness, great advice on the site's layout and atmosphere. I've been working with this agency for several years, nothing but praise."
MMikael NerondeGoogle review
"Reliable, efficient and very responsive. Highly recommended."
SSabatte Jean-FrançoisGoogle review
FAQ

SEO & AI search: your questions.

Another question?

Write to us — we'll reply within 24 business hours, jargon-free.

The first effects often appear within 2 to 4 months and build up over 6 to 12 months. It all depends on how competitive your industry is, your website's starting point and the pace of the work. Technical fixes sometimes bring faster gains.

No — and beware of anyone who promises it: nobody controls Google's algorithm. We commit to a proven method, concrete actions and transparent tracking of your rankings and traffic.

SEO (organic search) means ranking your website in Google's free results; it's a long-term investment. SEA (Google Ads) buys clicks: results are immediate but stop as soon as you cut the budget. The two can complement each other.

GEO means making your business understandable and quotable by assistants like ChatGPT, Gemini or Perplexity: clear and consistent information, content that answers questions precisely, structured data, presence on trusted sources and client reviews.

It's all the actions that make you show up in location-based searches ("plumber Toulouse", "dentist near me") and on Google Maps: an optimized Google Business Profile, client reviews, local pages and consistent contact details across the web.

Advanced SEO optimization for 4 pages starts at €800 excl. VAT. Full audits and monthly support are quoted based on your website's size, the competition and your goals.

Yes. We work on most websites (WordPress, custom-built, e-commerce). The audit first tells us whether the site can be optimized effectively or whether a redesign makes more sense.

Not if the redesign is well prepared: inventory of the pages that drive traffic, keeping useful content, 301 redirects and monitoring after launch. It's a step we know inside out.

Yes, with a quality-first approach: local partnerships, reputable directories, guest articles and press relations. We avoid artificial links that expose your website to penalties.

Through Google Search Console and Google Analytics 4, which we set up for you, plus a monthly report that sums up in plain language how your rankings, traffic and inquiries are evolving.

Free quote

Let's talk about your project.

Describe what you need in two minutes. We'll get back to you within 24 hours with initial ideas and a clear estimate.

  • Reply within 24 business hours
  • Free first conversation, in Toulouse or by video call
  • Detailed quote, no commitment
"Michel captured the idea and style of our project from the very first conversation."
Casana Studio Pilates
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