ChatGPT, Perplexity, Gemini: how to get your business cited by AI

"Which web agency should I choose in Toulouse?", "Which osteopath do you recommend in Balma?": your future customers increasingly put these questions straight to ChatGPT, Perplexity or Gemini. These assistants do not return ten blue links, they recommend a few names. GEO, for Generative Engine Optimization, covers the practices that raise your chances of being one of them.

SEO and GEO: enemies or allies?

Allies. AI engines rely largely on the indexed web: a well-ranked, fast and clear website starts with a head start. GEO adds one requirement: your information must be easy for a machine to understand, check and quote.

1. Answer real questions, simply

AI loves content that answers a question directly. A page called "How much does an online shop cost?" that gives a price range in the first paragraph is far more likely to be picked up than a vague text. Structure your pages with headings phrased as questions and an FAQ at the bottom.

2. Give verifiable facts

Figures, lead times, prices, areas covered, number of projects delivered, certifications: models favour sources that state precise things. "We deliver a brochure website in 4 to 6 weeks" beats "We are fast".

3. Show who you are

A complete "About" page, the owner's name, the address, the history, detailed case studies: these are trust signals (what Google calls E-E-A-T: experience, expertise, authoritativeness, trust). AI, like people, is more willing to recommend a business it can identify.

4. Mark up your pages with structured data

Organization, LocalBusiness, Service, FAQPage, Review: these Schema.org tags describe your business in a language machines read without ambiguity. It is one of the simplest and most effective technical levers.

5. Look after your reputation beyond your own site

Assistants cross-check sources: Google reviews, directories, local press articles, mentions on partner sites, LinkedIn profiles. The more your name appears consistently and positively in several places, the more it comes up in answers.

6. Let AI crawlers read your site

Check that your robots.txt file does not block AI crawlers if you want to appear in their answers, and that your important content is not hidden behind heavy scripts. An llms.txt file summarising your business and key pages can help too.

How do you know it is working?

Regularly test your customers' questions in ChatGPT, Perplexity and Gemini, and note whether you are cited and with what information. In Google Analytics, also watch the traffic coming from chatgpt.com or perplexity.ai: it is still modest, but it often converts very well, because the visitor arrives with a recommendation.

GEO does not replace SEO: it extends it. Useful, precise and trustworthy content remains the best strategy, for Google and for AI alike.

We help businesses with SEO and AI visibility, and we also build useful AI assistants into your tools. Let's talk about your visibility.

Frequently asked questions

What is GEO (Generative Engine Optimization)?

GEO covers the techniques that help a business be understood, cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini or Claude, alongside classic Google SEO.

How do I get my website cited by ChatGPT or Perplexity?

Answer your customers' real questions simply, give verifiable facts (prices, lead times, results), show who you are, mark up your pages with structured data and let AI crawlers access your site.

Does GEO replace SEO?

No, it extends it. AI relies heavily on content that already ranks well: useful, precise and trustworthy content remains the best strategy for Google and for AI alike.

How do I know whether AI cites my website?

Regularly ask ChatGPT or Perplexity the questions your customers ask, and watch your statistics for visits coming from chatgpt.com or perplexity.ai.